ETHOS= / New brand launch

Building the future of inclusive coaching and counseling 

Kim Spikes (Life Coach with a focus on women and gender diverse people) and Shawn Chrisman, PhD, LPC (Relationship Counselor with a focus on the queer community) asked us to partner with them from the start to brand a new company that would combine their individual specialties. 

The first challenge was to develop a cohesive positioning that authentically integrated their two distinct areas of focus. That exercise allowed us to craft a mission statement to anchor the company:

The mission of Ethos= is to provide an affirming space for underrepresented individuals living in suppressive environments, where they can develop tools to access their power and show up more fully.

From there we crafted their brand.

Naming / Logo / Tagline

The name features an equal sign at the end of the word that read as “equals” when used in a headline. It allowed us to play with defining what Ethos= means for them. Ethos= Inclusivity, Fulfillment, Sex-Positivity, Prosperity.

The tagline embodies the empowerment that lies at the core of the team’s work. And the logo plays with the different pathways available to each individual on their journey.

Full branding

From there we developed the the full brand identity, tone of voice, language and art direction and consolidated it in a handy brand guide.

Marketing Materials

The final assets were applied to marketing materials including a website, social media, editorial content, and presentations.